This allows you to see things before they happen and adjust quicker than others in your industry.
The number of data points collected and indexed. The data points include response rates from ad campaigns, attendees, uniques, number of sets to first meeting, second, etc. The data spans 7 years and 31 states.
One change was responsible for $3,300,000 in annuity production
Supplied by our matrix and our proprietary algorithm we have identified key milestones and benchmarks.
This metric is unique to you. Compiles mutliple points of data and correlates them to determine your success rate
The PPOD system produces consistent results month after month when it is executed exactly as designed. Consistent ad campaigns allow for uniformly filled schedules and regular commissions.
With the systems we have created, we have made the tracking of details remarkably easy. Beginning with details that launch a campaign, you then will touch the system just a handful of times for only seconds at a time. This tracking includes the media used, the number of responders, the number of unique buying units that plan to attend, and the number that actually attend. From there, the number the set an appointment, reminder calls, and show/no-show at the first appointment is all tracked. Once familiar with how to operate the system, entering client notes after each meeting in the sequence takes less than one minute. Soon, you will have thousands of data points and be swimming in numbers. The good news is, you can ignore all of it, because our system also provides you with an Analytics Manager to make sense of it all.
Because our PPOD system is designed to keep you in front of a steady stream of new prospects, our team continually analyzes the data to make sure that your marketing campaigns are performing up to expectations. Additionally, we take a close look at the restaurants you are using, the food costs, room fees, ease of access, location and more. From the seminar set rate to the ability to keep each client active through the meeting sequence, a very detailed analysis will be compiled that shows exact origin of every dollar of production. All of this dramatically helps improve the quality of the decisions made to grow the business and reach your goals.
One of the secrets to massive success with the PPOD system is to continually launch ad campaigns exactly on the schedule that the Affinity Advertising team will plan for you.
Yes, this takes money. But as the old saying goes, it takes (a little) money to make (massive) money. One of the secrets of this system is that it can become entirely self-funding.
Most agents/advisors begin with a four seminar per-month model. This breaks down into two lunch time seminars every other week. Each ad campaign promotes two seminars. Then, because we view your practice as a true business, we view it that way. It’s no longer a sale and some commission. It is an investment in consistent ad campaigns, that produce gross revenue to your business. From that gross revenue, you subtract some expenses like food costs, ad campaign costs, and then set aside a portion of the gross revenue into a new ad campaign budget. With each event, and new infusion of gross revenue, you consistently add to that new ad campaign budget. Soon you will be funding all future ad campaigns out of this budget. As a result, this becomes a self-funding system.
Affinity Advisory Network, LLC provides a proven turn-key system that provides Prospects On Demand for the independent agent backed by unparalleled support through a strong back office and a multidisciplinary network of Professionals.
Founded by Robert Hall, Affinity Advisory Network, started in this industry at age 19. Since that time, he has climbed to the top by creating, testing, and perfecting our proprietary system that creates Prospects on Demand. This means more appointment per day which means more closed cases. Plus, with access to a professional network, more total planning can be provided for clients. Using only this system, Robert has sold $15million in personal annuity production annually. Now, he is personally showing other growth-minded agents exactly how to launch this system in their local markets.
Using proprietary marketing created exclusively by the team at Affinity, the prospect is educated, persuaded, and motivated to take the actions necessary to learn more. Reaching the right people with the right message at the right time, the marketing system is unlike anything in the industry today. The attention this marketing generates also positions you in your market as the ultimate expert.
Every single element of the PPOD system has been tested and proven. It works. Our team is by your side and advising you exactly how to dramatically grow your business including when to place the ads, the timeline of the client meetings, the creative case design, and more. Every element has been worked out, all you need to do is follow the system exactly and you will begin to close dramatically more production.
Stunning results await you as you execute this system. Because annuities may be a part of the final customized retirement and estate plan for your client, it may help to realize the average annuity sale in the country is $40,000.00. By following this system, the average case size is just over $120,000.00. Knowing this should cause you to investigate everything about this system.