The Affinity Advisory Network was constituted over two decades ago by founder Robert Hall in Canton, OH. At the time, Robert enjoyed a career as one of the top independent producers in the country, and as a result often mentored and trained other advisors striving to reach that same pinnacle. From these early interactions morphed the concept of a better, more inclusive marketing organization that put advisors in a position to do what they do best, all while alleviating some of the more cumbersome, non-revenue generating tasks from their plates.
Robert’s goal was to institute an atmosphere of growth for the independent producer, regardless of whether they are a one-man shop or an organization of hundreds of advisors. The outcome is a synergy that provides value, observation and guidance to all advisors looking to grow their respective businesses.
At its core, Affinity is designed to strengthen a promising advisor’s practice, helping it to reach new heights of success. Affinity provides a unique experience with customized marketing plans, top carrier products, trailblazing planning concepts, a nationwide network of professionals, and access to some of the top producers in the country.
At Affinity Advisory Network, our goal is to get you in front of prospects. Over two decades we have tested and tested and continue to test new lead generation systems. We even started our own in-house ad agency, Affinity Advertising, which allows us to get the best rates possible to pass along to our agents. Below you will find a top-level view of our top marketing systems.
Prospects and Professionals on demand is a proprietary system that gets people in front of you and will help to grow your business. Lunch time seminars, instead of expensive dinner seminars, smaller groups that are easier to handle and build repour with. Targeted marketing to the most qualified responders. Extensive training with a proven seminar and sales techniques.
We work with the non-profit organization AFEA to do educational events at local libraries and colleges for people who want to learn more about Estate Planning. These events are marketed through direct mail and do not have food. Attendees are ready to learn and act.
Retirement Readiness Radio - Weekly one hour radio programs that make you the expert in your listening area. With Retirement Readiness Radio, you and a host will discuss everything from annuities to overall estate planning to what is new in the industry. These shows can also be turned into podcasts.
Virtual Seminars - An entire system done virtually from seminars to meetings. This allows for a wider geographic area while still hitting the target demographics. Multiple topics to choose from and extensive training provided. Bi-weekly calls to review your analytics and your seminar delivery.
Client Appreciation - As you build your client list, we want to show them how much you appreciate their business, plus get a referral or two from them. We have a variety of fun events that you could for your best clients. From paint and sip to axe throwing to a golf outing, Affinity has all the materials ready for you to throw a seamless event. When you invite your clients you ask that they bring another couple who may be interested in your services. These have proven to be successful. Not only are you building a relationship with your current clients you are now doing that with their friends as well.
Questions about marketing ?
Call or email Laura Fish, Director of Marketing and Media at 330.280.9408 or lfish@aanpride.com
LEARN THE PPOD SYSTEM
All the steps you need to be successful running Affinity Advisory Network's confidential and proprietary PPOD system.
Step by Step guides on how to run our PPOD system. Videos, PowerPoints and more are available to agents who are contracted with Affinity Advisory Network.
Follow the link “below” to get to Affinity Advisory Network’s Training Playbook.
